One of the most important aspects of running a business, is distinguishing your service or product from your competitors. The best way to ensure the enduring originality of your business is to properly protect your intellectual property by registering your trademarks at either the State or Federal level. Obtaining trademark protection is relatively inexpensive compared to the cost of litigation arising from a dispute over a name, or – even worse – having to rebrand your product or rename your business.
At Webb Law Group, APC, we try to tailor our intellectual property protection services to meet the needs and budgets of our highly diverse clientele. For larger, national corporations, stronger Federal Trademark protection is necessary since potential disputes will not be limited strictly to California jurisdictions. Additionally, since the financial stakes are higher with larger businesses, an exhaustive investigation of same or similar trademarks already in use in commerce is necessary to avoid making a huge investment in launching a brand with a name that already belongs to someone else.
However, with smaller businesses that only carry on business locally, have a lower risk of litigation, and have a smaller budget for legal services, a less expensive Trademark application under the Secretary of State is likely sufficient for that company’s needs.
For more information on how our trademark attorneys can help you in obtaining your trademark, schedule a consultation today.